Dubai’s ‘Yogi with a Lamborghini’ talks bridging the gap between money and spirituality
Master Sri Akarshana, better known as Yogi with a Lamborghini, is an entrepreneur turned educational motivator who has reached 35 million people through his social media channels and live performances.
Born Eric Ho in the UK, the Dubai resident credits his father for helping him develop his entrepreneurial skills.
“My dad was an entrepreneur so he had several restaurants, so I grew up learning how to take bank loans and then start a business and generate cash flow,” he told Euronews.
He became a millionaire at the tender age of 25 after embarking on the recycling of steel and rubber.
“One of the first deals we made was around $15 million. So, yeah, it just happened. We just took a chance and it worked,” he said.
But despite his early successes, Master Sri Akarshana lost his illusions about money and “got a bit lost looking for material”. [things]supercars, watches, houses, yachts.
At a crossroads, an encounter with a Himalayan yogi from India changed his life and gave him what he describes as a “wake-up call”.
The Newcastle-born businessman trained in yoga in the Himalayan mountains, eventually taking the title of Master Sri Akarshana.
While the roots of yoga go back thousands of years, Master Sri Akarshana decided to give the discipline a modern twist.
The Viral Name Yogi with a Lamborghinitherefore, was born out of a desire to bridge the gap in society between those who are goal driven and those who are more spiritually inclined.
Master Sri Akarshana explained: “It is not about one or the other. He says, hey, we have to learn mindfulness and breathwork and things like that and achieving happiness. But at the same time, we live in a material world, so money matters.
“So to get this point across…I’m going to buy a Lamborghini and I’m going to continue practicing yoga and spirituality, because all the people looking for materials would see the Lamborghini and say, ‘hey, this is for me, I want to learn something,” and then all the spiritual people would come on this channel saying, “Why is he driving a Lamborghini?
Now Master Sri Akarshana wants to bring the transformative power of yoga to more people, so he is opening a yoga center in Dubai.
“It will be the biggest yoga center in Dubai, because Dubai likes everything to be the biggest, so we decided to do the same… It’s a unit of about 8,500 square feet, so we will bring a lot of people along on this journey, building the community here, helping with health and wellness as well as mental health,” he said.
However, this project is closely related to his latest foray into the world of blockchain and digital art.
Master Sri Akarshana launched three NFT collections this year with Super Creators, a market that has grown tremendously since 2020, and linked the collection to his yoga business.
“Apart from selling, say, pixel art that a lot of people do, ours has real utility, where anyone who holds the NFT will be able to access the yoga center and all the training for free,” a- he declared.